Rooted in Leuven Since 1717
Stella Artois, one of the world’s most famous lagers, remains firmly connected to its birthplace, Leuven, despite being part of the global brewing giant AB InBev. The brewery traces its history back to 1717, when Sébastien Artois purchased the old Leuven brewery Den Hoorn, giving his name to the company.
The Birth of Stella Artois
In 1926, Brouwerij Artois launched Stella as a Christmas beer. Its bright clarity inspired the name “Stella,” meaning star. Production stopped briefly during World War II, but by the 1960s, annual output reached around 100 million litres, making it one of Belgium’s most consumed beers.
From Local Favourite to Global Success
By the late 20th century, Stella Artois was not only the most popular pilsner in Belgium but also began expanding abroad. Its success helped establish Leuven as a true beer capital, attracting visitors eager to experience its brewing heritage.
Leuven’s Pride vs. Global Branding
Recently, AB InBev replaced Leuven’s name on Stella Artois bottles with simply “Belgium” to boost its international appeal. While this strategy enhances global recognition, it has disappointed many locals, who see Stella as a proud part of Leuven’s identity
